Luminary 2 – Performance Marketing Creative System

Intro
At Luminary 2, I worked as a Graphic Designer focused on performance-driven marketing for automotive brands. I created scalable digital advertising systems, campaign branding, and multi-channel creative assets designed to support dealership sales across paid social, display, email, and web platforms.

Clients included Hyundai, Volkswagen, Nissan, and Ford. 

Context

Luminary 2 was a digital marketing startup specializing in high-volume automotive advertising for dealership groups. The creative team supported fast-moving promotional cycles where campaign performance directly impacted dealership traffic and sales.

Design output needed to function across multiple platforms including Google Display Ads, Facebook/Instagram ads, email campaigns, and supporting web assets, all while maintaining strict brand compliance for each automotive manufacturer.

Problem

The primary challenge was producing large volumes of high-performing creative assets while maintaining consistency, speed, and brand accuracy across multiple clients and platforms.

Each campaign required:

• Multiple ad sizes and variations per platform

• Rapid iteration cycles based on performance data

• Strict adherence to multiple brand guidelines simultaneously

• Coordination across marketing, development, and external vendors

• Fast turnaround aligned with dealership promotional timelines

Key Challenges

• High-volume production at scale

  Campaigns required hundreds of creative variations across formats, placements, and messaging.

• Multi-brand complexity
  
Each automotive client (Hyundai, Ford, Nissan, Volkswagen) had distinct brand systems that had to be followed precisely.

• Performance-driven iteration

  Ads were continuously optimized based on engagement and conversion performance
  across paid media channels.

Responsibilities

• Designed 500+ digital ads for Google Display, Facebook, Instagram, and email campaigns

• Created campaign and event logos for dealership promotions and marketing initiatives

• Built modular Figma component libraries for scalable ad production across multiple campaigns

• Developed standardized asset systems including black, white, and color logo variations

• Produced web assets such as icons and vector illustrations in collaboration with development teams

• Designed trade show and large-format promotional materials in coordination with vendors and clients

• Supported social media content strategy to increase engagement and campaign reach

• Ensured brand compliance across multiple automotive manufacturers and campaign systems

Solution

To manage scale and consistency, I developed a structured design system in Figma that enabled rapid production of campaign assets while maintaining brand integrity.

Campaign Branding System

• Designed event and promotional logos for dealership campaigns

• Developed multi-variant logo systems (color, black, white versions)

• Organized all branding assets into a centralized Figma library

Impact

• Enabled high-volume production of consistent, multi-platform advertising assets

• Improved efficiency in campaign design workflows through reusable systems

• Strengthened brand consistency across multiple automotive clients

• Supported performance marketing campaigns that contributed to dealership traffic and conversions

• Reduced production friction through standardized Figma component libraries

• Improved cross-team alignment between design, marketing, and development workflows

Reflection


Working in a performance-driven marketing environment taught me how to design at scale while balancing speed, consistency, and brand integrity. It also reinforced the importance of system thinking—where the most valuable output is not just individual designs, but the frameworks that enable teams to produce high-quality work efficiently.