EasyPost Brand System & Marketing Design

I led the evolution and application of EasyPost’s brand across marketing, creating scalable design systems to support a growing logistics company.

Context

EasyPost is a shipping API company that powers logistics for businesses at scale. As the company grew, marketing required a high volume of design output across digital and physical channels, from content marketing to product launches.

The Challenge

As demand for design increased, maintaining consistency across touchpoints became more complex. Work was often fast-paced and deadline-driven, with multiple stakeholders across teams.

Key challenges included:

• Scaling design output without sacrificing brand consistency

• Supporting multiple departments with different needs (marketing, product, HR, sales)

• Creating cohesive campaigns across a wide range of formats

• Organizing and standardizing brand assets for efficiency

My role

As a Senior Graphic Designer, I led end-to-end execution of marketing design while contributing to the evolution of EasyPost’s brand system.

My responsibilities included:

• Managing projects from concept through final delivery in a fast-paced environment

• Developing and maintaining a consistent visual identity across channels

• Collaborating cross-functionally to support both internal and external communications

• Leading feedback cycles and aligning stakeholders around creative direction

• Building templates and organizing design assets to improve team efficiency

Building a Scalable Brand System

To support growing design needs, I helped create structure and consistency across the brand.

Visual Consistency

Established cohesive design patterns across marketing materials, ensuring a unified look and feel across digital and print touchpoints.

Templates & Design Library

Developed reusable templates and organized a centralized design library to streamline production and maintain quality across projects.

Sub-brand Guidelines

Created guidelines for sub-brands within the EasyPost ecosystem, ensuring alignment with the parent brand while allowing for flexibility.

👉 (This section is where you show grids, templates, components—not just final designs.)

Content Marketing & Demand Generation

Designed a range of customer-facing assets used to drive traffic and generate leads.

This included:

• Ebooks, white papers, and case studies

• Landing page visuals and downloadable assets

• Campaign graphics for distribution across channels

These assets supported marketing initiatives aimed at educating customers and driving engagement.

Campaigns & Product Launches

Carbon Offsetting Product Launch

Led design for a multi-channel campaign supporting the launch of a carbon offsetting feature.

Deliverables included:

• Social media campaign and content series

• Internal and external presentation decks

• One-pagers and sales materials

• Downloadable client-facing assets

The campaign required aligning messaging and visuals across multiple touchpoints while working closely with cross-functional teams.

Multi-Channel Brand Application

Applied the brand across a wide range of formats, including:

• Social media (carousels, motion/video content)

• Event collateral and promotional materials

• Branded merchandise

• Internal communications

This breadth of work ensured a consistent brand experience across both customer-facing and internal touchpoints.

Impact

• Increased marketing efficiency through templates and organized design systems

• Strengthened brand consistency across channels and teams

• Supported campaigns that contributed to 600% growth in social traffic

• Enabled scalable design support for a growing organization

Reflection

This work reinforced the importance of building flexible systems that can scale with a company’s needs. Balancing speed with consistency was critical, and establishing reusable frameworks allowed design to support growth more effectively.