EasyPost – Brand System & Marketing Design
Intro
I led the evolution and application of EasyPost’s brand across marketing, creating scalable design systems to support a growing logistics company.
Context
EasyPost is a shipping API company that powers logistics for businesses at scale. As the company grew, marketing required a high volume of design output across digital and physical channels, from content marketing to product launches.
Problem
As demand for design increased, maintaining consistency across touchpoints became more complex. Work was often fast-paced and deadline-driven, with multiple stakeholders across teams.
Key Challenges
Scaling design output without sacrificing brand consistency
Supporting multiple departments with different needs (marketing, product, HR, sales)
Creating cohesive campaigns across a wide range of formats
Organizing and standardizing brand assets for efficiency
Role
As the Senior Graphic Designer, I led end-to-end execution of marketing design while contributing to the evolution of EasyPost’s brand system.
Responsibilities
Managing projects from concept through final delivery in a fast-paced environment
Developing and maintaining a consistent visual identity across channels
Collaborating cross-functionally to support both internal and external communications
Leading feedback cycles and aligning stakeholders around creative direction
Building templates and organizing design assets to improve team efficiency
Building a Scalable Brand System
To support growing design needs, I helped establish structure and consistency across the brand following a visual refresh.
Visual Consistency
Established cohesive design patterns across marketing materials, ensuring a unified look and feel across digital and print touchpoints.
Templates & Design Library
Developed reusable templates and organized a centralized design library to streamline production and maintain quality across projects.
Sub-brand Guidelines
Created guidelines for sub-brands within the EasyPost ecosystem, ensuring alignment with the parent brand while allowing for flexibility.
Content Marketing & Demand Generation
Designed a range of customer-facing assets used to drive traffic and generate leads.
This included:
Ebooks, white papers, and case studies
Landing page visuals and downloadable assets
Campaign graphics for distribution across channels
These assets supported marketing initiatives aimed at educating customers and driving engagement.
Campaigns & Product Launches / Pre-Brand Refresh
Work created prior to new brand implementation.
Deliverables included:
Social media campaign and content series
Internal and external presentation decks
One-pagers and sales materials
Downloadable client-facing assets
Carbon Offsetting Product Launch
Led design for a multi-channel launch of a carbon offsetting feature, creating a cohesive visual system across marketing and sales touchpoints.
Collaborated cross-functionally to ensure alignment across messaging and visuals throughout the launch.
Multi-Channel Brand Application
Applied the brand across a wide range of formats, including:
Social media (carousels, motion/video content)
Event collateral and promotional materials
Branded merchandise
Internal communications
This ensured a consistent brand experience across both customer-facing and internal touchpoints.
Impact
Increased marketing efficiency through templates and organized design systems
Strengthened brand consistency across channels and teams
Supported campaigns that contributed to 600% growth in social traffic
Enabled scalable design support for a growing organization
Reflection
This work reinforced the importance of building flexible systems that can scale with a company’s needs. Balancing speed with consistency was critical, and establishing reusable frameworks allowed design to support growth more effectively.