There’s a lot of different elements that support a successful product launch, and EasyPost knew the best way to get the word out and spread awareness for their new Carbon Offset API launch was to utilize multiple forms of outreach. For this launch, I was tasked with providing a social series containing various statistics surrounding “green” thinking, in addition to creating two versions of a downloadable asset (EasyPost branded and unbranded) for users to display either through on their website or printing and placing in a window. Finally, I provided a one-pager detailing the different use cases for this API and the benefits to enrolling, as well as a 30 slide cohesively branded presentation that was presented to the entire company and those interested in the program.